As featured on Fast Company by Cliff Kuang:
“Luxury is really about scarcity,” declares Ramakers. “But what’s scarce? Care, silence, fresh air, slowness. That’s the spirit of Droog.”Each of the eleven houses is taken over by one design group–ranging from one designer who knits rugs using four-foot knitting needles, to a Dutch collective that’s teaching visitors to repair old clothes and broken plates with clever techniques that lend a quirky beauty.
Ramakers says that the exhibition itself heralds new paths for Droog, which has long pioneered high-concept investigations of re-use–ranging from a chair made of carpet scraps, to a cabinet made of discarded drawers, lashed together. “The work in this show inspires me. The sensibility that makes sense now, and we’re going to be exploring and emphasizing these ideas in the future.”